Posted by Per Bjorke, Product Manager, Ad Traffic Quality
Fighting invalid traffic is essential for the long-term sustainability of the digital advertising ecosystem. We have an extensive internal system to filter out invalid traffic – from simple filters to large-scale machine learning models – and we collaborate with advertisers, agencies, publishers, ad tech companies, research institutions, law enforcement and other third party organizations to identify potential threats. We take all reports of questionable activity seriously, and when we find invalid traffic, we act quickly to remove it from our systems.
Last week, BuzzFeed News provided us with information that helped us identify
This post first appeared on Google security. Read the original article.