Posted by Per Bjorke, Product Manager, Ad Traffic Quality
For years, Google has been waging a comprehensive, global fight against invalid traffic through a combination of technology, policy, and operations teams to protect advertisers and publishers and increase transparency throughout the advertising industry.
Last year, we identified one of the most complex and sophisticated ad fraud operations we have seen to date, working with cyber security firm White Ops, and referred the case to law enforcement. Today, the U.S. Attorney’s Office for the Eastern District of New York announced criminal charges associated with this fraud operation. This takedown marks a major milestone
This post first appeared on Google security. Read the original article.