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Belstaff jackets and boat shoes; skiing in Verbier; houses in Parsons Green, chalets in Saas Fee. None of these are the kind of cultural signifiers you’d normally associate with environmental activists. In fact, if anything, they read like The Sound of Music as sung by Annunziata Rees-Mogg. Yet for one environmental charity, people who list these as their favourite things might be among the most valuable converts of all to the cause of climate justice.

Protect Our Winters (POW) was set up in 2007 specifically to raise awareness of climate change among skiers, snowboarders and the wider outdoor industry.

This post first appeared on motherboard security news. Read the full article.

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