Facebook Activity- Well, here we have great news for Facebook users, which is otherwise terrible for marketers and publishers whose businesses rely on Facebook advertisement for re-targeted conversations.
Following the Cambridge Analytica scandal, Facebook has taken several privacy measures in the past one year with an aim to give its users more control over their data and transparency about how the social media giant and other apps on its platform use that data.
Now in its new effort, Facebook has launched a new privacy feature that allows its users to control data that the social media platform receives from other apps and websites about their online activity.
Dubbed “Off-Facebook Activity,” the feature was initially announced by Facebook CEO Mark Zuckerberg last year as “Clear History,” allowing users to clear the data that third-party websites and apps share with Facebook.
“Off-Facebook Activity lets you see a summary of the apps and websites that send us information about your activity, and clear this information from your account if you want to,” Facebook says in a post published today.
“We expect this could have some impact on our business, but we believe giving people control over their data is more important.”
What Are Off-Facebook Activities?
For those unaware, Facebook collects its users information in two ways—first, through the information you fill into its site and apps, and second, by tracking your browsing history via Login with Facebook, Like button, Facebook comments, and invisible code called Facebook Pixel embedded on other sites—to know which websites you visit when you’re not on Facebook.
It’s probably happened to you—when you scroll through your Facebook feed, the social media site displays advertisements from some specific brands whose websites you have recently visited.
That’s because most publishers take Facebook’s help, using tools like Facebook Pixel or Facebook Login, to identify their website visitors and then use the Facebook advertising platform to show targeted advertisements to them.
How to Use Off-Facebook Activity Tool?
Now, with the help of the new tool, you will be able to see a summary of the data other apps and websites have sent Facebook through its business tools as well as disconnect this information or all future off-Facebook activity altogether from your account.
To use this tool, go to your Facebook account’s settings and click on Off-Facebook Activity. Once open, you will see the apps and websites that are tracking your activity and sending reports to Facebook for ad targeting.